"So, what's this all about?"
Uhmmm... I think LB said it all in the mission statement. We simply want to hear more of Lance's wonderful, deep voice in more songs. And since their new album is expected to drop sometime this Spring, maybe we can encourage the guys to do just that.


"Who's behind this campaign?"
YOU are! If you're a fan, you have the power to help make this campaign a successful one.

Originally, a list of fans from egroups (now Yahoogroups), were discussing the need to hear more "BASS," which is definitely not a new topic. LB came up with the wonderful campaign slogan, "How Deep Is Your Love?" and it all kicked off from there.


"Okay, but who's LB?"
Just a fan with a really big heart and a lot of imagination -- the big enthusiast behind the original concept of this campaign. Anything else you'd like to know, you'll have to ask her yourself. And no, she is not related to Lance Bass. It's simply a coincidence. : )


"Why only the month of February?"
Well, since most people tend to associate hearts, love, and candy with the entire month of February, why not use this time to show Lance how much his fans love and appreciate him? Hey, maybe if all goes well, we might extend it. At least until *NSync's new album is ready to be released.


"Green Envelopes??!!"
Green envelopes, if you can find them. Any shade of green will work. If all else fails, break out the magic marker. The most important thing is to have the slogan, THE "HOW DEEP IS YOUR LOVE" CAMPAIGN noticeable on the envelope. If this campaign is to have any kind of success, consistency is the best policy.

Please note: Although it might be tempting, please send only one card per fan. Or at least only have one with the slogan on it. We want to be as authentic as possible. Wasn't there enough controversy when the guys' NSA album first hit the stores over whether or not fans were buying more than one CD,... blah, blah, blah? Oh, and definitely DO NOT FORGET to include your AGE in your letter.


"How else can I show my support?"
Good question! If you have a website, please take one of the campaign buttons and add it to a visible area of your site. Remember, we're only asking for you to keep it posted for a month. That shouldn't be too much to ask. Even better, mention the campaign and this site to your visitors in your next update. The more fans who know about this and show their support, the better!

If you don't have a website, still feel free to send in your comments of support. Tell more fans about the campaign, and encourage them to get their green envelopes in the mail. When all else fails, word of mouth is always the next best thing.


"That's all good, but what if we get no response?"
Even though we'll probably be disappointed from all the effort and hard work, that's fine too. At least we'll get their attention, and they'll know that there are many fans out there who really want to hear more from Lance. But like LB said, it's worked in other areas of the entertainment industry. What do we have to lose?